IVO: Camst’s mouthpiece for nutritional education

The Camst Group’s mission is to educate new generations on balanced nutrition and a healthy lifestyle.

Agricolture, environment, respect for biodiversity, local culture, Interculturality and multiculturalityare some of the key words that Camst brings to schools with a program that supports the work of teachers and families contributing to the achievement of a common goal: building a stimulating and uplifting dialogue with children.

The character of Ivo was created by Moville to play a multi-faceted friend, full of characteristics and attributes with a contemporary style. His passions and enthusiasm make Ivo the ideal friend to spend time with without ever getting bored. By his side is Dora, a very special little tomato, who accompanies him in all his adventures as a chef and in his daily life.

The agency developed nutritional storytelling, a 3D animated video and a series of communication materials for schools.