Apix FluFast. Il malessere è già past.

Fast, effective and naturality. After thoroughly analyzing the attributes and advantages of the Apix FluFast product, ready-to-use single-dose sachets for cold-related ailments, Moville turned to the salutary exercise of wordplay. The sequence of a passport photo almost takes on the role of a storyboard that describes, in the time of a snapshot, the passage from discomfort to the pleasant intake of the product and, therefore, to well-being. This is the common thread of the press campaign carried out in the main national magazines and newspapers, as well as the various formats developed for the web. With the same logic, a radio spot was also developed in which “the portrait of health” improves after a sneeze.