Back to the origins of the Premiata Distilleria G. Fabbri

In 1905, Gennaro Fabbri took over an old drugstore with distillery barrels in Portomaggiore, in the province of Ferrara, which soon became the “Premiata Distilleria Liquori G. Fabbri“, today known as “Fabbri 1905”. After more than 100 years, the company is once again making some of its historical products available to the best bartenders to make the aperitif an authentic experience at the origin of Italian beverages.

The first was the historic Marendry bitter, with the fresh and enveloping taste of Amarena Fabbri that dances with the intense fragrances of the ancient Ligurian chinotto giving drinks a unique personality.

There was already a fine gin at the beginning of the company’s history, now it has finally been included in the Premiata Distilleria G. Fabbri product catalog. This centuries-old heritage has been reinterpreted starting from the bottle to which famous designers have given a truncated cone shape, inspired by the city of Bologna.

Last but not least, there are the Ciliege Speciali, born in the 1930s. Yes, Cherries without the “i”, still today identical in name and in making.

Moville accompanies Fabbri 1905 in the rebranding of Premiata Distilleria G. Fabbri, the development of communication material and the creative direction of product shoots in collaboration with photographer Andrea Morini.